SPEC
Cultural Context: Gamers love to order food. But they love to game more, leaving meals to go cold.
Idea: We devised a revolutionary and scientifically sound new method of food delivery - special for gamers. Introducing: The Hot Box. The harder you game, the hotter your food.
Sponsored Instagram posts, targeted at gamers, will help spread the word.
Skip will celebrate and reward dedicated gamers.
The badge unlocks limited edition Hot Box items that can be used in-game, as well as as a free meal from Skip (which comes with the physical Hot Box).
